There is at least one Rothenberg who’s taking real advantage of blogging as a tool for personal branding: my 81-year-old father Jerome Rothenberg, a lion of experimental poetry with more than 80 books to his credit.
My parents’ participation in the “little magazine” movement during the 1960s and ’70s inspired my own excitement about the DIY power of early desktop publishing in the 1980s. (I remember blue-lining literary magazines from about age seven.)
My folks have not slowed down, and my father hasn’t lost his interest in new ways to spread the word. He started his own blog, “Poems and Poetics,” in 2007, and he has built a substantial following based on his own reputation and his steady attention to adding new content that combines poetry with personal insight and autobiographical detail.
Jerome Rothenberg recently added a Facebook account to his arsenal, quickly picking up a set of fans along the way, and has been using it to great effect to promote the work on his blog. Next stop, Twitter?