Tag Archives: Matthew Rothenberg

You name it!

“If you name the band after yourself, you can never get fired.” That bit of rock-‘n’-roll wisdom prompted me to call my company “Matthew Rothenberg LLC” back when I limited my liability and procured my EIN in 2008.

But lately, I’m beginning to think that what was good for the Jimi Hendrix Experience may not be so hot for my corporate profile. In fact, I’m inclined to decouple the name of the company from the name of its founder.

Continue reading

I’m in the Times (not)

Mazel tov to The Other Matthew Rothenberg for a story in today’s New York Times that features a fetching photo and his views from high atop the Flickr digital-photo empire.

As my own social graph will tell you, the presence of two high-tech Matthew Rothenbergs has caused a bit of confusion at times and reminds me of the inconclusive negotiations my father had back in the dear, dead analog days of the early ’60s with The Other Jerome Rothenberg, an architect who also happened to write poetry on the side.

And while my wife Nancy Tobin remains at No. 1 in the Google sweepstakes, she’s in a similar pickle: For some reason, art attracts Nancy Tobins like poetry attracts Jerome Rothenbergs and Internet technology, Matthew Rothenbergs. She vies with a sculptor, a photo researcher, and a sound artist.

I’ve suggested to Nancy that they all team up and do a big “Nancy Tobin” show. In the same vein, my doppelgänger suggests “we go in 50/50 on something like whichmatthewrothenbergdoyouwant.com , put a line down the center, our clickable faces and bios on opposite sides of the page, and then pile on the google juice till it becomes the number one search result for our name. We’d be providing a valuable service to the world! (Well, the very small yet incredibly savvy portion of the world who is looking for a Matthew Rothenberg).”

I’m in … There can never be too many Matthew Rothenbergs!

Matthew Rothenberg: Guy on the home page

The book tour I did with TheLadders CEO Marc Cenedella to support “You’re Better Than Your Job Search,” a mess of media interviews and my recent appearance as spokesmodel on TheLadders home page has given me a certain status as company mascot.

At a recent dinner we had in honor of Diwali, some of the newer employees were referring to me as “the guy on the home page.” I feel a little like the fellow who brandishes his pants on the Subway advertisements! (Seriously, it’s been a lot of fun and a very good chance to improve my media chops. I’m also considering buying some nubby ties.)

More Matthew Rothenberg!

That was funny: I actually did get mistaken for the other Matthew Rothenberg while on the road to promote “You’re Better Than Your Job Search” with Marc Cenedella.

The last night of our tour, in Chicago, our host at the bookstore introduced Marc as CEO of TheLadders — then began to read off my bona fides as social technologist for Flickr! I stopped her and cleared up the confusion.

It was actually a great object lesson in our career guidance to Google yourself, the better to be ready for any identity UFOs.

My resume

 

Matthew Rothenberg

16 Euclid Avenue • Maplewood, NJ 07040

973.762.8107 • (c) 917.608.2794 • rothenberg.matthew@gmail.com


Executive Summary


SENIOR STRATEGY ADVISOR with 15+ years’ experience creating monetization plans, developing online products and overseeing content-rich media products for consumer-facing digital media companies.

  • CROSS-FUNCTIONAL leader who aligns operations, tech, marketing and sales to formulate and achieve revenue goals.
  • PRODUCT DEVELOPMENT professional, skilled in conceiving and launching profitable media properties based on reader and industry needs that scale to millions of readers.
  • CREATIVE EXECUTIVE with deep experience turning cross-media content into profit.

Employment Background


MATTHEW ROTHENBERG LLC

Principal                                                                                                          2008 – Present

Provide leadership and direction on content strategy, sales, operations, technology and platform design to make content a driver of revenue, brand and audience. Key partners include:

  • Collaborated with eBay’s ad-sales team to develop new business relationships as well as set and implement content strategy and performance targets to close leads.
  • Partnered with sales team at Contently Inc., a startup focused on providing editorial content, to corporate clients to drive new business.
  • Advised Relationship Science LLC on data-driven content marketing.
  • Established overall content strategy and implemented content for an enterprise client of Time Inc. Content Solutions.
  • Stood as news editor for CBSNews.com’s MoneyWatch during migration to CBS News.
  • Formulated content strategy for Shutterstock, the subscription-based stock-photo agency.
  • Provided content strategy for HUGE Inc., the renowned digital agency.
  • Advised Estee Lauder on its CMS selection.

THELADDERS.COM

Director, Editorial & Content                                                                                2008 – 2011

Led all content efforts for the market’s top destination for $100K+ job seekers.

  • Led 40x increase in search engine traffic and unique visitors to Career Advice section
  • Co-author with CEO Marc Cenedella of “You’re Better Than Your Job Search,” a 2010 book.
  • Developed a track-based CRM system to provide career-management guidance.
  • Created core curriculum as a conversion tool in the subscription/leads funnel.
  • Led editorial and platform development as part of the company’s product team.
  • Established the corporate voice for all aspects of marketing, PR and business initiatives.
  • Media spokesman for TheLadders via print, television and radio appearances.

HACHETTE-FILIPACCHI MEDIA U.S.

Vice President/Editorial Director, Online                                                               2006 – 2008

Set online content strategy, staffing and workflow for all Hachette’s titles in the United States as it transitioned from a print publisher to a digital-media company.

  • Oversaw multimedia content of 12 Web sites, including Elle.com, CarandDriver.com, PopPhoto.com, Premiere.com, WomansDay.com and RoadandTrack.com.
  • Led progressive redesigns of all brands in tandem with tech and business.
  • Provided original and licensed video, editorial and community content.
  • Worked with public-relations team to position brands and maximize traffic.
  • Collaborated with business-development team to serve syndication partners.

ZIFF DAVIS MEDIA

Editor-in-Chief, eWEEK Magazine and eWEEK.com                                                   2005 – 2006

Editor/Executive Editor, Ziff Davis Internet                                                             2003 – 2005

Online Editor, Baseline.com and CIOInsight.com                                                      2001 – 2003

Promoted to oversee content direction of 20-year-old flagship title, eWEEK Magazine and eWEEK.com (formerly PC Week).  Transitioned content operations to combine the Internet and Print divisions.

  • Grew the audience of Ziff Davis’ enterprise IT sites from 3MM page views and 1MM unique visitors to 10MM page views and 4MM unique visitors each month.
  • Boosted page views for Baselinemag.com and CIOInsight.com 40% in one year.
  • Oversaw content development for enterprise group of magazines and Web sites.
  • Directed, as Executive Editor of Ziff Davis Internet, the editorial development of eWEEK.com, Baseline.com and CIOInsight.com, among more than a dozen online titles.
  • Led editorial transition for major corporate reorganization in late 2004, combining editorial forces for eWEEK Magazine and eWEEK.com in just one month.

CNET NETWORKS INC.
Senior News Producer                                                                                          2000 – 2001

Charged with overseeing opinion, reader feedback and Mac coverage for this major technology site.

  • Revitalized Mac section, making it the #2 most popular site destination within three months.
  • Packaged community-driven content into a distinct editorial section.
  • Partnered with Producers to collaborate on television programming ideas.

MAC PUBLISHING, LLC

Director of Online Content, Mac Titles                                                                    1998 – 2000

Senior News Editor, MacWEEK                                                                               1997 –1998

Promoted from print division to oversee four online media properties, including MacWorld.com and MacWEEK.com.

  • Transformed MacWEEK from a weekly print publication to a Web daily.
  • Doubled MacWEEK.com’s traffic in just one year, with up to 9MM page views a month.
  • Partnered with international Macworld licensees to increase global news coverage.
  • Wrote regular “Mac the Knife” column and news for MacWEEK and MacWEEK.com.

Awards and Associations


  • Won Jesse H. Neal National Business Journalism Award for “Best Single Article,” Baseline’s “Avon Products:  The Ultimate CRM Machine,” March 2002.
  • Nominated, “Best Breaking News,” ONA Journalism Awards, Microsoft-Watch.com, 2005.

Education


B.A., Anthropology, U.C. San Diego, Graduated Magna Cum Laude.