Tag Archives: Mac Publishing LLC

My resume

 

Matthew Rothenberg

16 Euclid Avenue • Maplewood, NJ 07040

973.762.8107 • (c) 917.608.2794 • rothenberg.matthew@gmail.com


Executive Summary


SENIOR STRATEGY ADVISOR with 15+ years’ experience creating monetization plans, developing online products and overseeing content-rich media products for consumer-facing digital media companies.

  • CROSS-FUNCTIONAL leader who aligns operations, tech, marketing and sales to formulate and achieve revenue goals.
  • PRODUCT DEVELOPMENT professional, skilled in conceiving and launching profitable media properties based on reader and industry needs that scale to millions of readers.
  • CREATIVE EXECUTIVE with deep experience turning cross-media content into profit.

Employment Background


MATTHEW ROTHENBERG LLC

Principal                                                                                                          2008 – Present

Provide leadership and direction on content strategy, sales, operations, technology and platform design to make content a driver of revenue, brand and audience. Key partners include:

  • Collaborated with eBay’s ad-sales team to develop new business relationships as well as set and implement content strategy and performance targets to close leads.
  • Partnered with sales team at Contently Inc., a startup focused on providing editorial content, to corporate clients to drive new business.
  • Advised Relationship Science LLC on data-driven content marketing.
  • Established overall content strategy and implemented content for an enterprise client of Time Inc. Content Solutions.
  • Stood as news editor for CBSNews.com’s MoneyWatch during migration to CBS News.
  • Formulated content strategy for Shutterstock, the subscription-based stock-photo agency.
  • Provided content strategy for HUGE Inc., the renowned digital agency.
  • Advised Estee Lauder on its CMS selection.

THELADDERS.COM

Director, Editorial & Content                                                                                2008 – 2011

Led all content efforts for the market’s top destination for $100K+ job seekers.

  • Led 40x increase in search engine traffic and unique visitors to Career Advice section
  • Co-author with CEO Marc Cenedella of “You’re Better Than Your Job Search,” a 2010 book.
  • Developed a track-based CRM system to provide career-management guidance.
  • Created core curriculum as a conversion tool in the subscription/leads funnel.
  • Led editorial and platform development as part of the company’s product team.
  • Established the corporate voice for all aspects of marketing, PR and business initiatives.
  • Media spokesman for TheLadders via print, television and radio appearances.

HACHETTE-FILIPACCHI MEDIA U.S.

Vice President/Editorial Director, Online                                                               2006 – 2008

Set online content strategy, staffing and workflow for all Hachette’s titles in the United States as it transitioned from a print publisher to a digital-media company.

  • Oversaw multimedia content of 12 Web sites, including Elle.com, CarandDriver.com, PopPhoto.com, Premiere.com, WomansDay.com and RoadandTrack.com.
  • Led progressive redesigns of all brands in tandem with tech and business.
  • Provided original and licensed video, editorial and community content.
  • Worked with public-relations team to position brands and maximize traffic.
  • Collaborated with business-development team to serve syndication partners.

ZIFF DAVIS MEDIA

Editor-in-Chief, eWEEK Magazine and eWEEK.com                                                   2005 – 2006

Editor/Executive Editor, Ziff Davis Internet                                                             2003 – 2005

Online Editor, Baseline.com and CIOInsight.com                                                      2001 – 2003

Promoted to oversee content direction of 20-year-old flagship title, eWEEK Magazine and eWEEK.com (formerly PC Week).  Transitioned content operations to combine the Internet and Print divisions.

  • Grew the audience of Ziff Davis’ enterprise IT sites from 3MM page views and 1MM unique visitors to 10MM page views and 4MM unique visitors each month.
  • Boosted page views for Baselinemag.com and CIOInsight.com 40% in one year.
  • Oversaw content development for enterprise group of magazines and Web sites.
  • Directed, as Executive Editor of Ziff Davis Internet, the editorial development of eWEEK.com, Baseline.com and CIOInsight.com, among more than a dozen online titles.
  • Led editorial transition for major corporate reorganization in late 2004, combining editorial forces for eWEEK Magazine and eWEEK.com in just one month.

CNET NETWORKS INC.
Senior News Producer                                                                                          2000 – 2001

Charged with overseeing opinion, reader feedback and Mac coverage for this major technology site.

  • Revitalized Mac section, making it the #2 most popular site destination within three months.
  • Packaged community-driven content into a distinct editorial section.
  • Partnered with Producers to collaborate on television programming ideas.

MAC PUBLISHING, LLC

Director of Online Content, Mac Titles                                                                    1998 – 2000

Senior News Editor, MacWEEK                                                                               1997 –1998

Promoted from print division to oversee four online media properties, including MacWorld.com and MacWEEK.com.

  • Transformed MacWEEK from a weekly print publication to a Web daily.
  • Doubled MacWEEK.com’s traffic in just one year, with up to 9MM page views a month.
  • Partnered with international Macworld licensees to increase global news coverage.
  • Wrote regular “Mac the Knife” column and news for MacWEEK and MacWEEK.com.

Awards and Associations


  • Won Jesse H. Neal National Business Journalism Award for “Best Single Article,” Baseline’s “Avon Products:  The Ultimate CRM Machine,” March 2002.
  • Nominated, “Best Breaking News,” ONA Journalism Awards, Microsoft-Watch.com, 2005.

Education


B.A., Anthropology, U.C. San Diego, Graduated Magna Cum Laude.