Tag Archives: Jimi Hendrix Experience

You name it!

“If you name the band after yourself, you can never get fired.” That bit of rock-‘n’-roll wisdom prompted me to call my company “Matthew Rothenberg LLC” back when I limited my liability and procured my EIN in 2008.

But lately, I’m beginning to think that what was good for the Jimi Hendrix Experience may not be so hot for my corporate profile. In fact, I’m inclined to decouple the name of the company from the name of its founder.

Continue reading