Like Geraldo Rivera prying open “Al Capone’s vaults,” I broke a few electronic locks on this blog and slid into the dusty darkness. And like Geraldo, the results are pretty underwhelming — a few bottles here, some mummified rats in the corner, and not a lot of content.
For a blog titled “matthewrothenberg.com” — a blog that bears the domain of someone with decades in the business of communicating, mostly via the written word — this place really sucks.
To start cleaning up this mess, I might as well consider how it got so musty and flyblown in the first place.
Confession #1: I only set up this blog as a container for my resume. Back in October 2006, my friend and then-Hachette colleague Chris Herring pointed out that while I’d been happily participating in social media for years (including curating the user-generated content for ZDNet News), I’d never gotten around to taking this simple step toward self-promotion. D’oh!