Odds are this post will seem anachronistic six months from now, but I’m still excited about the flash of interest in social-media upstart Ello, inspired in large part by Facebook’s continued incomprehension of some sociological fundamentals.
As I’ve noted in a few forums, Ello has picked up new accounts started by tech-savvy users, people who use stage names and other pseudonyms, and even news sites in the wake of a dust-up over Facebook’s draconian enforcement of its real-names policy to exile drag queens and other users who employ monikers other than their birth names (disproportionately targeting the LGBT community).
Facebook VP of Product Chris Cox last week ran a post apologizing for the crackdown and attributing it to one user reporting hundreds of drag performers. While the rules will remain the same, Cox wrote, the company will apply them with more sensitivity.
Cox’s assurances may have worked. (And I actually believe he’s being honest in his dismay about the unintended consequences of Facebook’s rules and the company’s wish to do better.) Anecdotally, I’m now seeing less interaction between users I’m following and Ello’s admittedly Spartan feature set.
But I’m still rooting for Ello to persevere, both because I’m enjoying the adventure of a new platform and the opportunity to think hard about Facebook’s critical mass in social media. Whatever Cox and Facebook consider the spirit of company policy, the letter remains very restrictive — and its enforcement hinges on enabling any user with any agenda to derail the account of another with a single confidential complaint.