Tag Archives: Campaign

Can Apple Watch turn back the clock?

Apple WatchOver the past couple months, I’ve had the very exciting assignment of assisting the U.S. launch of Campaign, Haymarket Media Group’s legendary brand serving the advertising industry.

We scored one of our biggest successes to date last week when my old MacWEEK fellow traveler Daniel Drew Turner wrote a piece titled “With Apple Watch, it’s time for new ad designs.” Like the headline says, the article considers the advertising potential on Apple Watch, the wearable device Apple reportedly will ship in February. Dan looked at Apple’s WatchKit software development kit and spoke with industry insiders about the UX considerations a small, wrist-mounted advertising platform will impose.

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