My resume

 

Matthew Rothenberg

16 Euclid Avenue • Maplewood, NJ 07040
(c) 917.608.2794 • rothenberg.matthew@gmail.com


Executive Summary


CONTENT PRODUCT STRATEGIST with 15+ years’ experience creating monetization plans, developing online products and overseeing content-rich media products for consumer-facing digital media companies.

 

           Product Development

           Content Strategy

           Monetization Strategy

           Content Marketing

           KPI Analysis

           Multiplatform Publishing


Employment Background


MATTHEW ROTHENBERG LLC

Principal                                                                                                          2008 – Present

Retained to create and implement products that drive engagement and revenues. Leadproduct strategy, sales, operations, technology and platform design to make data-richcontent a driver of revenue, brand and audience. Key accomplishments include:

  •  Launched the U.S. version of Haymarket’s Campaign advertising industry brand.
  • Drove Razorfishs massive content-modeling efforts for a major electronics vendor.
  • Collaborated with eBays ad-sales team to develop new business relationships as well as set and implement content strategy and performance targets to close leads.
  •  Partnered with sales team at Contently Inc., a startup focused on providing editorial content, to corporate clients to drive new business.
  •  Advised Relationship Science LLC on data-driven content marketing.
  •  Established overall content strategy and implemented content for an enterprise client of Time Inc. Content Solutions.
  • Stood as news editor for CBSNews.coms MoneyWatch during migration to CBS News.
  • Formulated content strategy for Shutterstock, the subscription-based stock-photo agency.
  •  Provided content strategy for HUGE Inc., the renowned digital agency.
  • Advised Estee Lauder on its CMS selection.

THELADDERS.COM
Director, Editorial & Content                                                                                2008 – 2011

Led all content efforts for the market’s top destination for $100K+ job seekers.

  • Led 40x increase in search engine traffic and unique visitors to Career Advice section
  • Co-author with CEO Marc Cenedella of “You’re Better Than Your Job Search,” a 2010 book.
  • Developed a track-based CRM system to provide career-management guidance.
  • Created core curriculum as a conversion tool in the subscription/leads funnel.
  • Led editorial and platform development as part of the company’s product team.
  • Established the corporate voice for all aspects of marketing, PR and business initiatives.
  • Media spokesman for TheLadders via print, television and radio appearances.

HACHETTE-FILIPACCHI MEDIA U.S.
Vice President/Editorial Director, Online                                                               2006 – 2008

Set online content strategy, staffing and workflow for all Hachette’s titles in the United States as it transitioned from a print publisher to a digital-media company.

  • Oversaw multimedia content of 12 Web sites, including Elle.com, CarandDriver.com, PopPhoto.com, Premiere.com, WomansDay.com and RoadandTrack.com.
  • Led progressive redesigns of all brands in tandem with tech and business.
  • Worked with public-relations team to position brands and maximize traffic.
  • Collaborated with business-development team to serve syndication partners.

ZIFF DAVIS MEDIA

Editor-in-Chief, eWEEK Magazine and eWEEK.com                                                   2005 – 2006
Editor/Executive Editor, Ziff Davis Internet                                                             2003 – 2005
Online Editor, Baseline.com and CIOInsight.com                                                      2001 – 2003

  • Grew the audience of Ziff Davis’ enterprise IT sites from 3MM page views and 1MM unique visitors to 10MM page views and 4MM unique visitors each month.
  • Boosted page views for Baselinemag.com and CIOInsight.com 40% in one year.
  • Oversaw content development for enterprise group of magazines and Web sites.
  • Directed, as Executive Editor of Ziff Davis Internet, the editorial development of eWEEK.com, Baseline.com and CIOInsight.com, among more than a dozen online titles.
  • Led editorial transition for major corporate reorganization in late 2004, combining editorial forces for eWEEK Magazine and eWEEK.com in just one month.

CNET NETWORKS INC.
Senior News Producer                                                                                          2000 – 2001

  • Revitalized Mac section, making it the #2 most popular site destination within three months.
  • Packaged community-driven content into a distinct editorial section.
  • Partnered with Producers to collaborate on television programming ideas.

MAC PUBLISHING, LLC
Director of Online Content
, Mac Titles                                                                    1998 – 2000
Senior News Editor, MacWEEK                                                                               1997 –1998

  • Transformed MacWEEK from a weekly print publication to a Web daily.
  • Doubled MacWEEK.com’s traffic in just one year, with up to 9MM page views a month.
  • Partnered with international Macworld licensees to increase global news coverage.
  • Wrote regular “Mac the Knife” column and news for MacWEEK and MacWEEK.com.

Awards and Associations


  • Won Jesse H. Neal National Business Journalism Award for “Best Single Article,” Baseline’s “Avon Products:  The Ultimate CRM Machine,” March 2002.
  • Nominated, “Best Breaking News,” ONA Journalism Awards, Microsoft-Watch.com, 2005.

Education


B.A., Anthropology, U.C. San Diego, Graduated Magna Cum Laude.

Matthew Rothenberg

16 Euclid Avenue Maplewood, NJ 07040

 (c) 917.608.2794 • Rothenberg.matthew@gmail.com

 

Executive Summary

 

CONTENT PRODUCT STRATEGIST with 15+ years’ experience creating monetization plans, developing online products and overseeing content-rich media products for consumer-facing digital media companies.

 

           Product Development

           Content Strategy

           Monetization Strategy

           Content Marketing

           KPI Analysis

           Multiplatform Publishing

 

 

Employment Background

 

MATTHEW ROTHENBERG LLC

Principal                                                                                                         2008 Present

Retained to create and implement products that drive engagement and revenues. Leadproduct strategy, sales, operations, technology and platform design to make data-richcontent a driver of revenue, brand and audience. Key partners include:

 

      Launched the U.S. version of Haymarket’s Campaign advertising industry brand.

      Drove Razorfishs massive content-modeling efforts for a major electronics vendor.

      Collaborated with eBays ad-sales team to develop new business relationships as well as set and implement content strategy and performance targets to close leads.

      Partnered with sales team at Contently Inc., a startup focused on providing editorial content, to corporate clients to drive new business. 

      Advised Relationship Science LLC on data-driven content marketing.

      Established overall content strategy and implemented content for an enterprise client of Time Inc. Content Solutions.

      Stood as news editor for CBSNews.coms MoneyWatch during migration to CBS News.

      Formulated content strategy for Shutterstock, the subscription-based stock-photo agency.

      Provided content strategy for HUGE Inc., the renowned digital agency.

      Advised Estee Lauder on its CMS selection.

 

THELADDERS.COM

Director, Editorial & Content                                                                                2008 2011

Led all content efforts for the market’s top destination for $100K+ job seekers.

 

      Led 40x increase in search engine traffic and unique visitors to Career Advice section

      Co-author with CEO Marc Cenedella of Youre Better Than Your Job Search,a 2010 book.

      Developed a track-based CRM system to provide career-management guidance.

      Created core curriculum as a conversion tool in the subscription/leads funnel. 

      Led editorial and platform development as part of the companys product team.

      Established the corporate voice for all aspects of marketing, PR and business initiatives.

      Media spokesman for TheLadders via print, television and radio appearances. 

 

HACHETTE-FILIPACCHI MEDIA U.S.

Vice President/Editorial Director, Online                                                             2006 2008

Set online content strategy, staffing and workflow for all Hachette’s titles in the United States as it transitioned from a print publisher to a digital-media company.

 

      Oversaw multimedia content of 12 Web sites, including Elle.com, CarandDriver.com, PopPhoto.com, Premiere.com, WomansDay.com and RoadandTrack.com.

      Led progressive redesigns of all brands in tandem with tech and business.

      Worked with public-relations team to position brands and maximize traffic.

      Collaborated with business-development team to serve syndication partners.

 

ZIFF DAVIS MEDIA

Editor-in-Chief, eWEEK Magazine and eWEEK.com                                              2005 – 2006

Editor/Executive Editor, Ziff Davis Internet                                                           2003 2005

Online Editor, Baseline.com and CIOInsight.com                                                  2001 – 2003

 

      Grew the audience of Ziff Davisenterprise IT sites from 3MM page views and 1MM unique visitors to 10MM page views and 4MM unique visitors each month.

      Boosted page views for Baselinemag.com and CIOInsight.com 40% in one year.

      Oversaw content development for enterprise group of magazines and Web sites.

      Directed, as Executive Editor of Ziff Davis Internet, the editorial development of eWEEK.com, Baseline.com and CIOInsight.com, among more than a dozen online titles.

      Led editorial transition for major corporate reorganization in late 2004, combining editorial forces for eWEEK Magazine and eWEEK.com in just one month.

 

CNET NETWORKS INC.

Senior News Producer                                                                                         2000 2001

 

      Revitalized Mac section, making it the #2 most popular site destination within three months.

      Packaged community-driven content into a distinct editorial section.

      Partnered with Producers to collaborate on television programming ideas.

 

MAC PUBLISHING, LLC

Director of Online Content, Mac Titles                                                                  1998 2000

Senior News Editor, MacWEEK                                                                            1997 1998

 

      Transformed MacWEEK from a weekly print publication to a Web daily.

      Doubled MacWEEK.coms traffic in just one year, with up to 9MM page views a month.

      Partnered with international Macworld licensees to increase global news coverage.

      Wrote regular Mac the Knifecolumn and news for MacWEEK and MacWEEK.com.

 

Awards and Associations

      Won Jesse H. Neal National Business Journalism Award for Best Single Article,BaselinesAvon Products:  The Ultimate CRM Machine,March 2002.

      Nominated, Best Breaking News,ONA Journalism Awards, Microsoft-Watch.com, 2005.

 

Education

B.A., Anthropology, U.C. San Diego, Graduated Magna Cum Laude.

2 thoughts on “My resume

  1. Robert

    How were you able to build such a great career with a B.A. in Anthropolohy? My B.A. is in Sociology, and I wasn’t even able to simply get an interview, so now I’m in grad school.

    I found your name after doing a google search of “tell your job search story.” But it didn’t look like you were still affiliated with theladders, since I couldn’t find your name anywhere else except that blog entry.

    I feel like my story needs to be heard, as someone who came from a disadvantaged background, graduated from college, but I’m still being denied the opportunity to advance financially, despite having education and motivation.
    There’s a lot more detail I could go into, but I’ll leave it there for now.

    Robert

    Reply

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