Category Archives: Career history

Google HR grows up

I’ve gotten some compliments lately about the way I work with Millennials — that vague demographic term that (from my perspective) includes adults born since the advent of personal computing.

I like teaming up with these people, and they seem to like me. The ones I meet in professional contexts are smart, enthusiastic and fluent in a language of technology I had to acquire as a young adult. (Granted, I was playing with art and music in high school, not computer kits.)

In the world of startups, Millennials are frequently the founders and big thinkers of the companies I help. I like to see my experience inspire smart people with new ideas, and their insights form a virtuous circle — I often walk away with my synapses snapping.

But there are moments when I think, “I’m a grown-ass man! Why do I feel like I’m applying to Burger King?”

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Remembering Robert Hess


It’s a bit of a shock to realize that Jan. 12 will mark the 15th anniversary of the passing of our friend and MacWEEK colleague Robert Hess, whose 29-year stint on the globe ironically ended while the rest of us were covering Macworld Expo San Francisco 1996. (Robert’s love for the show and its attendant revelry inspired Ilene Hoffman to maintain the Hess Memorial party list for many years after.)

I still cherish the T-shirt from our Mac Black party I kept when Stephen Howard-Sarin and I cleaned out his office that weekend; I wish we could stage another Mac the Knife party at Bondage-a-Go-Go or some other sort of bacchanalia to remember our witty, resourceful and brave friend.

Matthew Rothenberg: Guy on the home page

The book tour I did with TheLadders CEO Marc Cenedella to support “You’re Better Than Your Job Search,” a mess of media interviews and my recent appearance as spokesmodel on TheLadders home page has given me a certain status as company mascot.

At a recent dinner we had in honor of Diwali, some of the newer employees were referring to me as “the guy on the home page.” I feel a little like the fellow who brandishes his pants on the Subway advertisements! (Seriously, it’s been a lot of fun and a very good chance to improve my media chops. I’m also considering buying some nubby ties.)

More Matthew Rothenberg!

That was funny: I actually did get mistaken for the other Matthew Rothenberg while on the road to promote “You’re Better Than Your Job Search” with Marc Cenedella.

The last night of our tour, in Chicago, our host at the bookstore introduced Marc as CEO of TheLadders — then began to read off my bona fides as social technologist for Flickr! I stopped her and cleared up the confusion.

It was actually a great object lesson in our career guidance to Google yourself, the better to be ready for any identity UFOs.

King of New York

I’ve been even worse about keeping this blog going lately — but between putting energy into the Che Underground online history project, getting into the groove for summer fun and interacting with just about everybody in New York media, something’s got to give!

I’m basically having the most fun I’ve had since we moved here in ’01. I’m doing cool work for BNET as well as a few other companies looking for a little advice, and I’m catching up with people I enjoy all over town. Friday I was at the BBC getting T-shirts with fun Britishisms, then off to the offices at 57th and 10th as part of a little CBS-CNET meet-and-greet. We got to walk carefully around “The Guiding Light” set, and then I spun around in Katie Couric’s chair! (Not true about the spinning, but the looking was very cool.)

New vistas!

It’s been an exciting week for me, job-wise: I’ve moved on from my berth at Hachette Filipacchi and am currently working on the editorial and business strategy for lifestyles coverage on BNET, CNET’s business channel. I’ve used the opportunity to polish up my Web presence, extend my Facebook circle — oh, and repost my resume right here. Please keep in touch — this summer is going to be a blast, and I want to share it!

Think Settled

My old Mac reporting companion, the very young Nick Ciarelli, has made headlines again by accepting Apple’s offer to settle its suit against him in exchange for shuttering his Think Secret site. I agree with Nick’s lawyer that he came out ahead; while I’ll hold fond memories of the site, I’m proud that Nick divulged no sources, and I trust that Apple’s offer will help accelerate an already outstanding career.

Get down with AZD!

I’ve been having a lot of fun with AfterZiffDavis, a social-networking site that launched mid-August dedicated to reconnecting Ziff veterans. Our old MacWEEK posse is out in strength, and the site has more than 400 members already. Since Hachette is the current owner of many of the consumer titles Ziff sold off in the mid-’80s, it’s also a chance for me to hook up my former and current companies. Calling all former Ziffers!

A very lame blogger

I am a very lame blogger, judging both from the quantity and quality of my posts here. While I try to keep this little online lighthouse lit to attract old friends, I fear I’m both too old and too busy to give this blog its due as a vehicle for personal expression. (Ironically enought, those old friends will remember how prolific a correspondent I was back in the days of manual typewriters, when I had the time and self-absorption befitting my age.)

But in the absence of a true running commentary, here’s a cursory update of our recent movements chez Rothenberg:

1. We left on vacation for Michigan two weeks ago, camper in tow. We traveled 600 miles, visited Greenfield Village in Dearborn, drove another 150 miles, camped at P.J. Hoffmaster State Park with Nancy’s wonderful family. Sadie got two baby rats from Silver Fuzz Rattery in Grand Rapids!

2. We hitched up the trailer Sunday and drove 390 miles to Youngstown Ohio. On Monday, we drove another 383 miles home to Maplewood. We unpacked.

3. Tuesday morning I flew to John Wayne Airport to meet in Hachette’s Newport Beach offices with the estimable online staffs of Road & Track and Car and Driver. Last night, I strolled the South Coast mall in Costa Mesa with my parents.

4. Today I drove to the LA office to visit the delightful folks at Premiere.com. Tonight, I take the redeye back to Newark. Sunday is Sadie’s 14th birthday!

My resume

 

Matthew Rothenberg

16 Euclid Avenue • Maplewood, NJ 07040

973.762.8107 • (c) 917.608.2794 • rothenberg.matthew@gmail.com


Executive Summary


SENIOR STRATEGY ADVISOR with 15+ years’ experience creating monetization plans, developing online products and overseeing content-rich media products for consumer-facing digital media companies.

  • CROSS-FUNCTIONAL leader who aligns operations, tech, marketing and sales to formulate and achieve revenue goals.
  • PRODUCT DEVELOPMENT professional, skilled in conceiving and launching profitable media properties based on reader and industry needs that scale to millions of readers.
  • CREATIVE EXECUTIVE with deep experience turning cross-media content into profit.

Employment Background


MATTHEW ROTHENBERG LLC

Principal                                                                                                          2008 – Present

Provide leadership and direction on content strategy, sales, operations, technology and platform design to make content a driver of revenue, brand and audience. Key partners include:

  • Collaborated with eBay’s ad-sales team to develop new business relationships as well as set and implement content strategy and performance targets to close leads.
  • Partnered with sales team at Contently Inc., a startup focused on providing editorial content, to corporate clients to drive new business.
  • Advised Relationship Science LLC on data-driven content marketing.
  • Established overall content strategy and implemented content for an enterprise client of Time Inc. Content Solutions.
  • Stood as news editor for CBSNews.com’s MoneyWatch during migration to CBS News.
  • Formulated content strategy for Shutterstock, the subscription-based stock-photo agency.
  • Provided content strategy for HUGE Inc., the renowned digital agency.
  • Advised Estee Lauder on its CMS selection.

THELADDERS.COM

Director, Editorial & Content                                                                                2008 – 2011

Led all content efforts for the market’s top destination for $100K+ job seekers.

  • Led 40x increase in search engine traffic and unique visitors to Career Advice section
  • Co-author with CEO Marc Cenedella of “You’re Better Than Your Job Search,” a 2010 book.
  • Developed a track-based CRM system to provide career-management guidance.
  • Created core curriculum as a conversion tool in the subscription/leads funnel.
  • Led editorial and platform development as part of the company’s product team.
  • Established the corporate voice for all aspects of marketing, PR and business initiatives.
  • Media spokesman for TheLadders via print, television and radio appearances.

HACHETTE-FILIPACCHI MEDIA U.S.

Vice President/Editorial Director, Online                                                               2006 – 2008

Set online content strategy, staffing and workflow for all Hachette’s titles in the United States as it transitioned from a print publisher to a digital-media company.

  • Oversaw multimedia content of 12 Web sites, including Elle.com, CarandDriver.com, PopPhoto.com, Premiere.com, WomansDay.com and RoadandTrack.com.
  • Led progressive redesigns of all brands in tandem with tech and business.
  • Provided original and licensed video, editorial and community content.
  • Worked with public-relations team to position brands and maximize traffic.
  • Collaborated with business-development team to serve syndication partners.

ZIFF DAVIS MEDIA

Editor-in-Chief, eWEEK Magazine and eWEEK.com                                                   2005 – 2006

Editor/Executive Editor, Ziff Davis Internet                                                             2003 – 2005

Online Editor, Baseline.com and CIOInsight.com                                                      2001 – 2003

Promoted to oversee content direction of 20-year-old flagship title, eWEEK Magazine and eWEEK.com (formerly PC Week).  Transitioned content operations to combine the Internet and Print divisions.

  • Grew the audience of Ziff Davis’ enterprise IT sites from 3MM page views and 1MM unique visitors to 10MM page views and 4MM unique visitors each month.
  • Boosted page views for Baselinemag.com and CIOInsight.com 40% in one year.
  • Oversaw content development for enterprise group of magazines and Web sites.
  • Directed, as Executive Editor of Ziff Davis Internet, the editorial development of eWEEK.com, Baseline.com and CIOInsight.com, among more than a dozen online titles.
  • Led editorial transition for major corporate reorganization in late 2004, combining editorial forces for eWEEK Magazine and eWEEK.com in just one month.

CNET NETWORKS INC.
Senior News Producer                                                                                          2000 – 2001

Charged with overseeing opinion, reader feedback and Mac coverage for this major technology site.

  • Revitalized Mac section, making it the #2 most popular site destination within three months.
  • Packaged community-driven content into a distinct editorial section.
  • Partnered with Producers to collaborate on television programming ideas.

MAC PUBLISHING, LLC

Director of Online Content, Mac Titles                                                                    1998 – 2000

Senior News Editor, MacWEEK                                                                               1997 –1998

Promoted from print division to oversee four online media properties, including MacWorld.com and MacWEEK.com.

  • Transformed MacWEEK from a weekly print publication to a Web daily.
  • Doubled MacWEEK.com’s traffic in just one year, with up to 9MM page views a month.
  • Partnered with international Macworld licensees to increase global news coverage.
  • Wrote regular “Mac the Knife” column and news for MacWEEK and MacWEEK.com.

Awards and Associations


  • Won Jesse H. Neal National Business Journalism Award for “Best Single Article,” Baseline’s “Avon Products:  The Ultimate CRM Machine,” March 2002.
  • Nominated, “Best Breaking News,” ONA Journalism Awards, Microsoft-Watch.com, 2005.

Education


B.A., Anthropology, U.C. San Diego, Graduated Magna Cum Laude.