Monthly Archives: October 2006

The family blog

My nuclear family is getting Web-a-licious:

  • Nancy Tobin, my esteemed spouse, is kicking out the jams with her painting career. ArtSpace 129 in Montclair is among the venues to showcase her prowess.
  • Our elder daughter, Sadie, has started her own Web site to show off her own considerable cartooning talents.
  • Our younger daughter, Lily, doesn’t yet have a Web presence for her dancing career or other accomplishments. (“Lily Rothenberg” is a major character in a John Sandford thriller but not a namesake.)
  • Our town

    We moved from San Francisco to New Jersey in April 2001; now we live in Maplewood, the San Francisco of New Jersey.

    Maplewood is “like Shangri-la,” opines Broadway hotshot Christine Ebersole. “It’s so culturally diverse, and all my children are adopted—a transracial family. And we’re not the freaks. Everybody flies their freak flag high in Maplewood!”

    E.B. White’s granddaughter and Thelonius Monk’s grandson are enrolled in our school district, and we have a circus every Fourth of July. Taking the train out of New York in the heat of summer and rolling into the Maplewood train station evokes the town in the Twilight Zone episode “A Stop at Willoughby,” except with the aforementioned freak flags.

    Maplewood Online offers some insights into the community, including a discussion board to rival Monty Python’s “Argument Clinic” sketch. You can check out the Village Cam for a live view of Maplewood Avenue that’s virtually indistinguishable from images dated 1959.

    My resume


    Matthew Rothenberg

    16 Euclid Avenue • Maplewood, NJ 07040

    973.762.8107 • (c) 917.608.2794 •

    Executive Summary

    SENIOR STRATEGY ADVISOR with 15+ years’ experience creating monetization plans, developing online products and overseeing content-rich media products for consumer-facing digital media companies.

    • CROSS-FUNCTIONAL leader who aligns operations, tech, marketing and sales to formulate and achieve revenue goals.
    • PRODUCT DEVELOPMENT professional, skilled in conceiving and launching profitable media properties based on reader and industry needs that scale to millions of readers.
    • CREATIVE EXECUTIVE with deep experience turning cross-media content into profit.

    Employment Background


    Principal                                                                                                          2008 – Present

    Provide leadership and direction on content strategy, sales, operations, technology and platform design to make content a driver of revenue, brand and audience. Key partners include:

    • Collaborated with eBay’s ad-sales team to develop new business relationships as well as set and implement content strategy and performance targets to close leads.
    • Partnered with sales team at Contently Inc., a startup focused on providing editorial content, to corporate clients to drive new business.
    • Advised Relationship Science LLC on data-driven content marketing.
    • Established overall content strategy and implemented content for an enterprise client of Time Inc. Content Solutions.
    • Stood as news editor for’s MoneyWatch during migration to CBS News.
    • Formulated content strategy for Shutterstock, the subscription-based stock-photo agency.
    • Provided content strategy for HUGE Inc., the renowned digital agency.
    • Advised Estee Lauder on its CMS selection.


    Director, Editorial & Content                                                                                2008 – 2011

    Led all content efforts for the market’s top destination for $100K+ job seekers.

    • Led 40x increase in search engine traffic and unique visitors to Career Advice section
    • Co-author with CEO Marc Cenedella of “You’re Better Than Your Job Search,” a 2010 book.
    • Developed a track-based CRM system to provide career-management guidance.
    • Created core curriculum as a conversion tool in the subscription/leads funnel.
    • Led editorial and platform development as part of the company’s product team.
    • Established the corporate voice for all aspects of marketing, PR and business initiatives.
    • Media spokesman for TheLadders via print, television and radio appearances.


    Vice President/Editorial Director, Online                                                               2006 – 2008

    Set online content strategy, staffing and workflow for all Hachette’s titles in the United States as it transitioned from a print publisher to a digital-media company.

    • Oversaw multimedia content of 12 Web sites, including,,,, and
    • Led progressive redesigns of all brands in tandem with tech and business.
    • Provided original and licensed video, editorial and community content.
    • Worked with public-relations team to position brands and maximize traffic.
    • Collaborated with business-development team to serve syndication partners.


    Editor-in-Chief, eWEEK Magazine and                                                   2005 – 2006

    Editor/Executive Editor, Ziff Davis Internet                                                             2003 – 2005

    Online Editor, and                                                      2001 – 2003

    Promoted to oversee content direction of 20-year-old flagship title, eWEEK Magazine and (formerly PC Week).  Transitioned content operations to combine the Internet and Print divisions.

    • Grew the audience of Ziff Davis’ enterprise IT sites from 3MM page views and 1MM unique visitors to 10MM page views and 4MM unique visitors each month.
    • Boosted page views for and 40% in one year.
    • Oversaw content development for enterprise group of magazines and Web sites.
    • Directed, as Executive Editor of Ziff Davis Internet, the editorial development of, and, among more than a dozen online titles.
    • Led editorial transition for major corporate reorganization in late 2004, combining editorial forces for eWEEK Magazine and in just one month.

    Senior News Producer                                                                                          2000 – 2001

    Charged with overseeing opinion, reader feedback and Mac coverage for this major technology site.

    • Revitalized Mac section, making it the #2 most popular site destination within three months.
    • Packaged community-driven content into a distinct editorial section.
    • Partnered with Producers to collaborate on television programming ideas.


    Director of Online Content, Mac Titles                                                                    1998 – 2000

    Senior News Editor, MacWEEK                                                                               1997 –1998

    Promoted from print division to oversee four online media properties, including and

    • Transformed MacWEEK from a weekly print publication to a Web daily.
    • Doubled’s traffic in just one year, with up to 9MM page views a month.
    • Partnered with international Macworld licensees to increase global news coverage.
    • Wrote regular “Mac the Knife” column and news for MacWEEK and

    Awards and Associations

    • Won Jesse H. Neal National Business Journalism Award for “Best Single Article,” Baseline’s “Avon Products:  The Ultimate CRM Machine,” March 2002.
    • Nominated, “Best Breaking News,” ONA Journalism Awards,, 2005.


    B.A., Anthropology, U.C. San Diego, Graduated Magna Cum Laude.